To celebrate and contribute the rich aesthetic, artistic and literary traditions of Muslim cultures to mainstream popular culture;
To develop new audiences for the performing arts within Muslim communities and new audiences for Muslim literature, art and culture in wider society;
To promote inter-cultural dialogue, engagement and understanding by demonstrating reconciliation between East and West, the traditional and the modern, and Muslims and people of other faiths and traditions;
To assist in developing cultural capital and currency for Muslim communities that will facilitate greater and more inclusive socio-cultural stakeholding and integration and challenge Islamophobia and extremism from all quarters.